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Extracto de publicado en MIDRANGE ENTERPRISE (www.midrangeerp.com) sobre VISUAL CRM (Customer Relationship
Management) de Lilly Software Associates
VISUAL CRM (Customer
Relationship Management) is a comprehensive suite of front-office
applications that are fully integrated with VISUAL
Manufacturing of Lilly Software Associates.
"Integration is the first distinguishing feature,"
said Scott Rich, Lilly's VP of Marketing. VISUAL CRM integrates key
elements of true customer service into a single user-friendly front-office
tool. Lilly believes this design is optimal for mid-market customers.
"Mid-market manufacturers are hungry for CRM applications, especially
ones that seamlessly integrate to back-end ERP systems," wrote Industry
Analysts AMR Research in their March 21 AMR Research Alert on Enterprise
Applications.
"An example of the
real power of this integration can be seen on the sales side,"
said Rich. "VISUAL CRM gives the sales force on-the-spot
access to VISUAL Supply Chain's parametric configurator and its U.S.
Patented concurrent scheduling engine. They will have the ability to say
on a sales call, >>...here are the rules based
configuration options, we have all the materials and resources in place
to deliver the order at 2pm tomorrow afternoon...<<
This can be accomplished since the CRM module is not a bolt-on, but
rather an integral VISUAL module that shares the same database tables
and leverages our existing scheduling and sales order configuration
modules. On the post sales side, service orders are generated as actual
production work orders. Which is a critical integration point if an
organization is sharing materials and resources between both field
service and new customer orders."
According to Bob Bettencourt,
an LSA Product Manager, "VISUAL CRM is a 'workbench' for
not only sales and service, but the marketing personnel as well. With
VISUAL CRM, they all have access to the same information that the plant
floor and distribution centers have. This allows service and marketing
personnel to provide informed and timely answers to their customers and
partners, and in the case of the sales force, to the prospects."
According the Bettencourt, "These users have traditionally relied
upon non-integrated, personal productivity tools. Now they can become
integrated with the rest of the organization and have real-time access
to the centralized repository of corporate data."
VISUAL CRM includes a contact management foundation module, plus four other
applications: VISUAL Sales, VISUAL Call Center, VISUAL Service,
and VISUAL Marketing. VISUAL CRM also integrates with Microsoft
Office, allowing users to access calendar and task list information.
About Lilly Software
Associates
Lilly Software Associates, Inc. (LSA) provides a complete line of supply chain management solutions
including VISUAL Manufacturing,
VISUAL Distribution, VISUAL APS (Advanced Planning and Scheduling),
VISUAL CRM, VISUAL Quality and e-Business. These solutions are for the
engineer-to-order, make-to-order, assemble-to-order, make-to-stock, and
mixed-mode manufacturers, as well as for manufacturer/distributors and
wholesale distributors and e-retailers. Lilly's flagship product, VISUAL
Manufacturing is a fully integrated Windows-based
Enterprise Resource Planning (ERP), Manufacturing Execution System
(MES), and Advanced Planning and Scheduling (APS) software system, with
over 3,000 installations worldwide. VISUAL Manufacturing runs on Windows
NT, UNIX, Novell or OS400 using SQLBase, Microsoft SQLServer, ORACLE or
DB2/400 relational databases, and is certified for both AS/400e and
Netfinity servers. Visit Lilly at www.lillysoftware.com
